Instagram, TikTok, Facebook, X and LinkedIn

AI Social Media Moderation, done for you before the inbox opens

Socialbear AI analyses every comment, mention, DM and ad reply on your channels 24/7. Automatically hides the abuse, drafts the replies and hands escalated cases to a trained Socialbear human moderator. Moderation and social media customer service, run for you.

Trusted by brands that cannot afford to get this wrong

Person holding a tablet showing the Socialbear moderation dashboard, with a cup of coffee

Social Media Moderation and Community Management in one team

Socialbear pairs AI social media management software with a trained human team. Soicalbear AI works on every comment as it lands, and the team sets it up, checks its decisions and takes every case that needs a person.

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Social media automation that works before your team logs in

Every comment and DM lands in one inbox, across Facebook, Instagram, TikTok, YouTube, LinkedIn, X and Threads. Replies are drafted from answers your team has approved, in more than thirty languages.

Comment moderation that reads context. Every comment, mention, DM and ad comment is checked for risk, intent, sentiment and language across 20 custom categories, and each decision is stored with a confidence score and the reason behind it.

Ask about volume, sentiment, risk or what is starting to trend, and get a plain English answer with the comments behind it in one click.

Edge case comments are escalated by Socialbear AI. They reach a named person within three seconds, with the whole audit thread attached.

Live dashboards, scheduled Microsoft Teams, Slack and email summaries, and a monthly report for your leadership team.

Socialbear inbox with a suggested reply drafted for a customer on XSocialbear activity log scoring comments with a verdict, risk and labelSocialbear Intelligence answering a question about comment volume with a chartSocialbear risk queue routing a safeguarding comment to a named team memberSocialbear reporting dashboard with comment totals and sentiment split

Eurovision

10m+

comments moderated across three years of contests, through every live show

Topgolf

32,000

comments a month, with 20+ impersonation accounts removed

Mental Health Foundation

94%

faster identification of critical safeguarding comments

Socialbear moderators reviewing comments together at a laptop

Moderating for more than 200 brands since 2013, around the clock.

Who it is for

Built for every team that reads the comments

Social, customer service, brand and safeguarding teams use Socialbear AI so the spam, scams and abuse are gone when they arrive, and the real questions are waiting with an answer drafted.

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What changes for each team

Socialbear moderation log with a verdict, score and reason for each comment
Socialbear inbox with complaints answered in the brand's voice, approved in one click
Socialbear mentions report showing what people said about the brand this week
Socialbear spike alert explaining what drove a jump in comment volume
Socialbear queue of comments that need a person, sorted by urgency
Socialbear volume by outcome compared across all clients

Case studies

Content moderation for live, high volume moments

Brands whose comment streams cannot be left to a keyword list.

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Eurovision: 10 million comments, every live show

Across three contests, Socialbear AI filters spam, abuse and harm in real time through every live broadcast, while our human team tune the rules between shows.

Live-show comments, moderated in real time at scale

10m+

comments moderated

3

contests, every live show

Topgolf: 32,000 comments a month, kept free of scams

With millions of guests engaging across social media, our AI-powered moderation detects harmful content, flags critical comments and protects its community at scale.

Scams and impersonators removed before customers see them

19k

comments a month

20+

impersonation accounts removed

Jaguar Land Rover: real-time moderation for every reveal

Community management for PR reveals, auto shows and retail activations, with every feed moderated in real time against Jaguar Land Rover's community guidelines.

Reveals and auto shows, moderated in real time

1m+

comments moderated

60%

saving by outsourcing

St John Ambulance: safeguarding on every channel, 24/7

A dedicated charity team answers public enquiries in real time and protects the brand, keeping every interaction in line with St John Ambulance's values and safeguarding standards.

Charity safeguarding and support, around the clock

5m+

comments moderated

24/7

safeguarding and support

Netflix: live moderation for high-profile events

During high-profile events, audience queries are answered and live video uploads and comment sections are moderated in real time, keeping the experience on brand for fans worldwide.

High-profile events, moderated as they happen

Frankie & Benny's: brand protection across social and reviews

Comments are moderated, guest enquiries answered and Trustpilot and Google reviews monitored, so every guest is heard and reputation risks are handled fast.

Comments, guest enquiries and reviews in one place

Sponsorship Risk Shield™

Brand protection that covers your sponsors, talent and influencers too

Sponsors buy a share of your audience, and they notice what happens in your comments. When a comment tags or names one of your partners, it gets its own category, its own route and its own report.

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Socialbear alert on X: Harvest Oat was named in a heated reply, so it is held for the partnerships lead instead of hidden.
Socialbear partner report for Harvest Oat: 14 mentions this month, every mention logged and the report ready on the 1st.
Socialbear alert on TikTok: an approved creator tagged Harvest Oat, so it is never filtered and a reaction is ready to approve.
Socialbear monthly partner report for Harvest Oat listing every post, what happened and the proof.

Platforms, partners and security

An official partner of Meta, TikTok, X and LinkedIn

Socialbear holds official partner API access with Meta, TikTok, AWS and LinkedIn. Every hide, removal, label and reply goes through the platform’s own tools, which is why the actions stick and the audit trail stands up.

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Meta

Business Partner

TikTok

Marketing Partner

X

Marketing Partner

LinkedIn

Marketing Partner

15 social media platforms covered

Fifteen platforms, all moderated through Socialbear AI.

Facebook

Instagram

Threads

Messenger

WhatsApp

TikTok

YouTube

X

LinkedIn

Pinterest

Reddit

Bluesky

Google Business

WeChat

Weibo

Works with the systems you already use

Salesforce

Slack

Google Drive

HubSpot

Google Analytics

Security and data protection

Certified, auditable and built for enterprise data rules.

ISO 27001

ISO 9001

GDPR

  • SSL encryption in transit

  • Multi-region hosting

  • Data backup

  • Data-subject search and deletion

  • Full audit trail

  • 2FA, SSO and Entra

  • Role-based permissions

  • Data retention and deletion

  • UK and EU processing

Socialbear audit log showing who did what, when, and the details behind each action

Every moderation decision, with the reason attached

Because every action goes through Socialbear AI, each one comes with its own evidence, and you can export it whenever you need to.

  1. 01

    AI reason

    Why it acted, in plain English, stored with the item

  2. 02

    Confidence score

    Per category, against your own thresholds

  3. 03

    Override history

    Every human change, by whom and when

  4. 04

    Independent timestamp

    From the platform action itself

The human layer

Online moderation, with trained people behind every decision

The AI does the volume. Our human team sets it up, reviews its decisions every week and takes every case that needs judgement. Here’s how it works, in four steps.

  1. Step 1

    Workspace setup

    Our human team sets up your workspace, connects your channels and turns your guidelines into working rules. It’s done in person, at no charge.

  2. Step 2

    AI learning phase

    The AI learns from your channels while you review its decisions, thresholds and overrides with us.

  3. Step 3

    On-demand analytics

    Live dashboards and plain English answers about your comments whenever you need them, plus a monthly report for your leadership.

  4. Step 4

    Human in the loop

    Trained moderators take every case that needs judgement, and safeguarding comments always go to a person.

  5. Always

    Safeguarding stays human

    A safeguarding comment is never auto-handled.

Pricing

The AI social media helpdesk, from $950 AUD a month

No onboarding charge. Workspace setup, policy configuration, training and testing are included, and the first 30 days on one channel are free.

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AI Helpdesk

From $950 AUD / month

  • AI moderation on every comment, DM and ad reply
  • No limit on AI volume
  • Twenty risk categories with your own thresholds
  • Replies drafted from your approved knowledge base
  • Sponsorship Risk Shield™ and fake account monitoring
  • Weekly and monthly reporting
  • Full item history and audit export
  • 24/7 escalation helpline and UK account management

Trained human moderators on flagged items, contextual review and crisis cover are priced on your channels and volume. You get the number at the end of the demo.

Example scenarios

What changes for teams like yours

“We have been working with Socialbear for over a year now and they have completely transformed our Community Management. Comments are now handled before our team even sees them.”

Bethan

Social Media Manager, Mental Health Foundation

“Socialbear are the partner of choice, to achieve unprecedented scale and cost savings. Our team now spends its time on the conversations that matter.”

Kevin

Head of Customer Happiness, WHSmith

Capabilities

Social media moderation software that runs on every comment

Risk detection

Abuse, hate, threats, scams and impersonation.

Multilingual

30+ languages, plus image and video context.

Safeguarding

Vulnerable customers go to a person, not the AI.

Sponsorship Risk Shield

Comments that involve a sponsorship partner.

Press and influencer alerts

Press, influencers and public figures identified.

AI replies

Written from guidance your team has approved.

Full item history

The reasoning, overrides and timestamps are all kept.

Policy per channel

Different rules per account and campaign.

Response management

Questions and complaints answered from approved replies, or routed to your team.

Fake account monitoring

Copycats reported before they build an audience.

FAQ

AI social media moderation FAQs

If your question isn’t here, bring it to the demo. It’s a working session on your own channels, not a slide deck.

  • AI social media moderation means using AI to read every comment, mention, DM and ad reply on your social channels, then hide, remove, answer or escalate each one by rules you set. Socialbear scores every item for risk, intent, sentiment and language across 20 categories, and a trained person takes anything that needs judgement.

  • An AI social media helpdesk is one inbox where AI reads, sorts and answers the comments and messages from all your social channels. The Socialbear AI Helpdesk hides spam, scams and abuse, drafts replies from answers your team has approved and sends anything sensitive to a trained person. It starts at $950 AUD a month.

  • A keyword filter blocks a list of words; AI moderation reads meaning and context. It catches scams, threats and impersonation written without any banned word, and it can tell a genuine complaint from abuse that uses the same words. Socialbear also reads the post and any image or video around the comment.

  • Yes. Social media moderation and social media community management services are what Socialbear has delivered since 2013, for more than 200 brands. Today the AI handles every comment, DM and ad reply, and a trained UK team sets the rules, reviews the decisions and takes the cases that need a person.

  • An AI social media manager reads and acts on every comment, mention, DM and ad reply on your channels. It hides spam, scams and abuse by rules you set, drafts answers from replies your team approves and hands the hard cases to a trained person. Socialbear runs it on 15 platforms, with a UK team behind it.

  • Both: AI social media management software on every comment, and a trained Socialbear team that runs it for you. The team sets it up, reviews its decisions every week and takes the cases that need judgement, so your own team does not run another tool. By the time they open the inbox, the spam, scams and abuse are gone.

  • AI social media management software reads and acts on the comments and messages across your social channels. Socialbear scores every comment, DM and ad reply for risk across 20 categories, hides or answers it by your rules, and a trained UK team sets it up and reviews its decisions every week.

  • Yes. Trained Socialbear moderators review anything nuanced, high-risk or ambiguous, which also keeps false positives down. Safeguarding and vulnerable-customer comments are never handled by the AI alone; they always reach a trained person. What changes is that your own team stops reading the worst of it.

  • Fifteen, with TikTok moderation and comments on paid ads included: Facebook, Instagram, Threads, Messenger, WhatsApp, TikTok, YouTube, X, LinkedIn, Pinterest, Reddit, Bluesky, Google Business, WeChat and Weibo, plus community platforms and custom feeds such as Khoros-hosted forums. Ad comments follow the same rules as organic posts.

  • Hide spam, scams and abuse; answer genuine complaints; remove only clear policy breaches. Hiding takes a comment out of public view without starting an argument, and answering a real complaint in public shows other customers you listen. Socialbear applies the rules you set and keeps a record of every action.

  • Yes. Questions and complaints that arrive as comments and DMs are answered from replies your team approves, or routed to the right person with the thread attached. Moderation and customer service run on the same rules, in one inbox.

  • More than 30 languages, plus the context in images and video. Replies are drafted in the customer's language from answers your team approves.

  • Impersonators, scams and harmful replies are hidden and logged before they spread. With Sponsorship Risk Shield™, any comment that tags or names a sponsor is matched against your partner list and gets its own route and its own report, so partner conversations start with evidence.

  • Yes. Fake account monitoring finds copycat accounts and reports them before they build an audience. For Vinted, Socialbear has removed more than 20 impersonation accounts.

  • They are never handled by the AI alone. A safeguarding or vulnerable-customer comment reaches a named, trained person straight away, with the whole thread attached.

  • Yes. Socialbear connects to Salesforce, Slack, HubSpot, Google Drive and Google Analytics, and to helpdesks such as Zendesk and Freshdesk. Scheduled summaries arrive in Microsoft Teams and by email.

  • Yes. Socialbear is a Meta Business Partner and a TikTok, X and LinkedIn Marketing Partner, with official API access. Every hide, remove, label and reply is a native platform action, not a scraped one, so the actions hold and the audit trail stands up.

  • Yes. Socialbear is ISO 27001 and ISO 9001 certified and GDPR compliant, with SSL encryption, multi-region hosting, defined retention and deletion, and a documented breach response. Two-factor authentication, Google and Microsoft single sign-on, role-based permissions and data-subject search and deletion are standard.

  • Seven weeks. Four weeks of onboarding and training while we set up the workspace and turn your community guidelines into working rules, two weeks of AI learning where you review its decisions together, then go live with a named Team Leader. There is no onboarding charge.

  • Yes. The first 30 days on one channel are free, so you can see the decisions it makes on your own comments before you commit. Setup, policy configuration, training and testing are included.

  • From $950 AUD a month for the AI Helpdesk, with no onboarding charge and the first 30 days free on one channel. Trained moderators on flagged items, contextual review and crisis cover are priced on your channels and volume, and the demo ends with a number for your channels.

  • AI social media moderation with the Socialbear AI Helpdesk starts at $950 AUD a month. There’s no onboarding charge, and the first 30 days on one channel are free. Trained moderators on flagged items, contextual review and crisis cover are priced on your channels and volume, and you get a number at the end of the demo.

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See the AI work on your own comments in 30 minutes

  1. 1

    30 minutes, on your channels

    A working session, not a pitch. Bring one channel you are worried about.

  2. 2

    Your own comments

    We run Socialbear AI over a sample of your real comments and show you the decisions it would have made.

  3. 3

    A number at the end

    Channels, volume and a monthly price, with no follow-up sequence to get it.

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Book your 30 minutes

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